Lee & Carter: Global Marketing Management 2e
Internet exercises
A variety of tasks and assignments to help you with your research.
- Chapter 01
- Changes and New Challenges
- Chapter 02
- The Global Marketing Environment
- Chapter 03
- Understanding Globalization
- Chapter 04
- Understanding Global Cultures and Buyer Behaviour
- Chapter 05
- Understanding Global Social and Ethical Issues
- Chapter 06
- Opportunity Analysis and Selection of Markets
- Chapter 07
- Market Entry Strategies
- Chapter 08
- Creating, Developing, and Maintaining Competitive Advantage
- Chapter 09
- Product and Brand Management
- Chapter 10
- Global Services Marketing
- Chapter 11
- Management of Global Communications
- Chapter 12
- Managing Supply Chain and Distribution
- Chapter 13
- Managing Global Marketing Relationships
- Chapter 14
- Global Pricing and Terms of Access
- Chapter 15
- Sales Force Management and Negotiation
- Chapter 16
- Organizing and Controlling Global Marketing Operations
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