Lee & Carter: Global Marketing Management 2e

Student resources

Additional case material and discussion questions

Extra case studies to help apply your learning

Internet exercises

A variety of tasks and assignments to be carried out online

Multiple choice questions

Test yourself on each chapter of the textbook and receive immediate feedback

Web links

A selection of links to useful websites

English Language resources from OUP for non native business students

A wide range of resources for students wishing to develop their English Language skills within a business environment