Lee & Carter: Global Marketing Management 2e
Internet exercises
Instructor's manual Lee & Carter: Global Marketing Management 2e
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Chapter 01: Changes and New Challenges
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Student resources
- Additional case material and discussion questions Extra case studies to help apply your learning
- Internet exercises A variety of tasks and assignments to be carried out online
- Multiple choice questions Test yourself on each chapter of the textbook and receive immediate feedback
- Web links A selection of links to useful websites
- English Language resources from OUP for non native business students A wide range of resources for students wishing to develop their English Language skills within a business environment
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- Answers to the additional case material discussion questions Answers to the additional case material discussion questions provided on the student part of the site
- Instructor's manual A collection of resources to assist in lecture and seminar planning
- PowerPoint slides A set of slides for each chapter available to download
- Seminar activities Some ideas for use in seminars and tutorials
- VLE content Import all the material available on this Online Resource Centre into your VLE
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