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Chapter overview
An introduction to each chapter provided by the author, containing a discussion of key issues and useful web links for further reading -
Web exercises
A set of exercises to help improve your knowledge of the subject -
Multiple choice questions
Test yourself on each chapter of the textbook and receive immediate feedback -
Audio podcasts
Podcasts of interviews with individuals working for a nonprofit organization to gain a real life perspective of marketing in a nonprofit context -
Practitioner Insights
Insights into the marketing strategies adopted by various nonprofit organizations, such as NSPCC, and Devon Wildlife Trust -
Recommended reading
A list of recommended books and journal articles provided for each chapter -
Video clips
Mini lectures from the author on key topics of marketing applied to a non profit context
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Additional case studies
For use in lectures or seminars -
PowerPoint slides
A set of customisable PowerPoint slides for use in lecture presentations
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About the book
Find out more, buy the book directly from the website, or order a free inspection copy if you are a lecturer, all from the OUP catalogue
Sample Content
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