Chapter 07

Wikipedia has a good introduction to the resource based view of the firm: http://en.wikipedia.org/wiki/Resource-Based_View

Google’s strategies for recruiting and retaining key staff can be found at: http://www.google.com/support/jobs/bin/static.py?page=about.html, and a video is available at http://www.youtube.com/watch?v=aOZhbOhEunY

For more information on brands and brand valuation, see Interbrand’s own website: http://www.interbrand.com/surveys.asp, and http://www.poolonline.com/archive/iss6fea5.html.

For a counter view on valuing brands see: http://www.brandfinance.com/Uploads/pdfs/Dont%20waste%20time%20with%20brand%20valuation.pdf

For an interesting survey and report on corporate reputations see: http://www2.hillandknowlton.com/crw/home.asp

The Reputation Institute's Global RepTrak™ list of the world’s most respected companies can be downloaded from http://www.reputationinstitute.com/res/pulse_purchase

A Chartered Institute of Management Accountants report that examines corporate reputation is available at: http://www.cimaglobal.com/cps/rde/xbcr/SID-0AAAC544-B03559AA/live/tech_techrep_corporate_reputation_perspectives_of_measuring_and_managing_a_principal_risk_june07.pdf

Another good discussion paper on reputations can be found at: http://www.icmacentre.ac.uk/pdf/discussion/DP2006-05.pdf

For some articles on BP’s recent travails, see: http://www.telegraph.co.uk/opinion/main.jhtml?xml=/opinion/2007/05/04/do0401.xml
http://thescotsman.scotsman.com/index.cfm?id=703512007
http://crisisblogger.wordpress.com/2007/07/27/bps-whiting-refinery-expansion-concern-highlight-value-of-protecting-reputation/

For a good evaluation of the issues around developing and using core competences download a McKinsey Quarterly article from:
http://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/Is_your_core_competence_a_mirage_186_abstract
For a couple of articles on distributed competences, dynamic capabilities – and learning in short-term projects - see: http://www.druid.dk/uploads/tx_picturedb/dw2003-701.pdf, and http://arno.unimaas.nl/show.cgi?fid=306

A fun and insightful summary of the perils and pitfalls of assessing the bases of competitive advantage and the RBV can be found on Richard Rumelt’s web page: http://www.anderson.ucla.edu/faculty/dick.rumelt/Docs/Papers/WhatisCA_03.pdf
See also the Wikipedia site on the topic: http://en.wikipedia.org/wiki/Resource_based_view

Information on De Beers and the sustainability of their position in the diamond industry can be found at: http://www.debeersgroup.com/debeersweb/About+De+Beers/De+Beers+Structure/INTRODUCTION+AND+PROFILE.htm
http://news.bbc.co.uk/1/hi/business/1456877.stm
http://www.debeersgroup.com/debeersweb/Investing+in+the+Future/Ethics/
http://www.worlddiamondcouncil.com/
and http://www.diamondfacts.org/index.aspx

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Oxford University Press, Online Resource Centre, Chapter 07.

Chapter 07