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Haberberg and Rieple: Strategic Management

Chapter 04

The history of Sony can be found at: http://www.sony.net/SonyInfo/CorporateInfo/History/
A concise description of segmentation can be found at: http://www.kellogg.northwestern.edu/faculty/sterntha/htm/module2/3.html

For a description of the Consolidated Analysis Centers Incorporated (CACI) ACORN segmentation categories see: http://en.wikipedia.org/wiki/Geodemographic_segmentation#ACORN_system and applied to the USA see: http://www.bhimarketing.com/acorn_summary.htm.

For a general list of segmentation types visit:
http://apollo4.bournemouth.ac.uk/si/scalver/133segemnt.html

The Market Segmentation Company has a step-by-step process for segmenting a market: (http://www.marketsegmentation.co.uk/segmentation_process_tmsc.htm) which includes much sound practical advice.

The Economics Web Institute has some interesting material on consumer behaviour and the economics of differentiation. Visit: http://www.economicswebinstitute.org/essays/sizeprice.htm for a discussion on how different product variables interact in food retailing, including a (rather complicated) spreadsheet that helps you test the profit impact of different pricing and packaging options, taking account of the requirements of different customer segments. The same site offers some useful data tables and essays relating to consumer behaviour: http://www.economicswebinstitute.org/consumerbehaviour.htm.

For information on Apple’s iPod, see: http://money.cnn.com/magazines/fortune/fortune_archive/2001/11/12/313342/index.htm, www.apple.com/investor and http://osviews.com/search

Go to http://epp.eurostat.cec.eu.int/ or http://epp.eurostat.ec.europa.eu/portal for access to a massive variety of socio-economic data on consumers and businesses throughout the European Union. Registration is necessary, but is free.

Go to http://www.euromonitor.com/sources.aspx for useful fact files on over 50 major countries, together with weblinks to major information sources within each of those countries.

For information on Amazon.com, see:  http://phx.corporate-ir.net/phoenix.zhtml?c=97664&p=irol-reportsHistorical