Haberberg and Rieple: Strategic Management 
Multiple choice questions
Answers to case study questionsHaberberg and Rieple: Strategic Management
Chapter 16
Visit the website of the Journal of Organizational Change Management (http://www.emeraldinsight.com/Insight/viewContainer.do?containerType=Journal&containerId=192 or via your library or university’s database). Click on the article title’s hyperlink (e.g. http://www.emeraldinsight.com/Insight/viewContainer.do;jsessionid=B40CF19157DC483B2A7DC0CC5DA2FF1F?containerType=Issue&containerId=25616). This will lead you to the article’s abstract. Write a list summarising the main issues identified in the abstract for each article published in the last two years.
Do an internet search using Ford, Alan Mulally, “culture change”, and automobile. Choose the most appropriate site (you will end up at websites such as: http://forums.mg-rover.org/showthread.php?t=210545; http://www.evolvingexcellence.com/blog/2007/01/ford_vs_gm_whos.html) to the problems Mr Mulally faced at Ford, the reasons behind these, and to make an evaluation of Mr Mulally’s performance in solving them. En route (so to speak!), you may want to consider how well GM is doing in its change efforts in comparison.
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