Haberberg and Rieple: Strategic Management 
Multiple choice questions
Answers to case study questionsHaberberg and Rieple: Strategic Management
Chapter 07
There are many articles about brand valuation on the internet. Three are to be found at the following web links:
http://www.interbrand.com/home.asp
http://www.interbrand.ch/e/pdf/IBZL_Brand_Valuation_e.pdf
http://www.brandchannel.com/images/papers/financial_value.pdf
Knowing that these three articles come from Interbrand, the major global corporate branding consultancy, what sort of questions would you - as a critically-aware, thinking, sceptical strategist - want Interbrand to answer if you were considering asking them to value your company’s brand(s)?
You may want to read the following two articles to help you marshal your thinking:
http://www.brandfinance.com/Uploads/pdfs/Dont%20waste%20time%20with%20brand%20valuation.pdf
http://www.brandfinance.com/Uploads/pdfs/BrandValuation_Whatandwhy.pdf
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