Haberberg and Rieple: Strategic Management 
Multiple choice questions
Answers to case study questionsHaberberg and Rieple: Strategic Management
Chapter 02
Go to http://www.rottentomatoes.com/m/super_size_me for some reviews and discussion of the film Super Size Me, along with the trailer, which will give you a flavour of the film’s contents. (You may also be able to find some material on YouTube). Then go to http://www.makeupyourownmind.co.uk to see McDonald’s response to this, and similar criticisms. How appropriate is McDonald’s response? Is the decision to set up this website a functional or a business strategy? What does this website show about McDonald’s attitudes to corporate social responsibility?
Go to http://www.parmalat.com/en. How does Parmalat seek to present its strategy as distinctive? In what ways does its strategy appear to fit the environment – and can you think of any ways in which it might not? How well do its new corporate governance procedures (implemented after the scandals mentioned in section 2.7) correspond to best practice?
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