Oxford University Press | Online Resource Centre

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Question 1

In terms of the PESTLE analysis, the liberalizing of international trade and tariff regimes could go in which section or sections?

a) Political

b) Legal

c) Political and economic and legal

d) Political and environmental

Question 2

An 'industry recipe' can be defined as:

a) An accepted pattern of operating and competing

b) A tactic for anticipating a competitor's next move

c) The hidden competences that are difficult to imitate

d) A strategic group

Question 3

Typically, profits are highest in which stage of the industry life-cycle?

a) Introduction

b) Growth

c) Maturity

d) Decline

Question 4

Which of the following industries is least likely to follow the conventional life-cycle model?

a) Software development

b) Coal mining

c) Insurance broking

d) Hairdressing

Question 5

Brandenburger and Nalebuff added a sixth force to Porter's Five Forces. It is known as:

a) The threat of substitutes

b) The power of complementors

c) Seller power

d) Government regulation

Question 6

The Six Forces framework is based on the principle of:

a) Resource-based view

b) Conduct - structure - performance

c) Econometrics

d) Structure - conduct - performance

Question 7

In the Six Forces, the 'threat of new entrants' relates to:

a) Barriers to entry

b) Substitutes

c) Switching costs

d) Buyer power

Question 8

An industry characterized by irregular patterns of stability, rapid technological change, high uncertainty and global competition can be described as:

a) Hypercompetitive

b) Hyperactive

c) Atypical

d) Co-optetive

Question 9

A situation in which the joint moves of two firms can determine how much money each firm can make or lose can be explained using the story of:

a) The Trojan Horse

b) The Icarus Paradox

c) The Prisoner's Dilemma

d) The Icarus Dilemma

Question 10

In the context of environmental analysis, 'munificence' means:

a) The extent to which resources are freely available to support firms in an industry and enable them to grow

b) The extent to which it is diverse

c) The extent to which it is stable or turbulent

d) The extent to which the industry follows the conventional life-cycle stages

Oxford University Press, Online Resource Centre, Chapter 03.

Chapter 03

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