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Question 1

Which one of these statements is correct?

a) Traditionally, entry methods have tended to be classified along a risk/reward continuum.

b) Traditionally, entry methods have tended to be classified along a risk/control continuum.

c) Traditionally, entry methods have tended to be classified along a control/threat continuum.

d) Traditionally, entry methods have tended to be classified along a risk/threat continuum.

Question 2

Kozinets et al. (2002) identify the three key characteristics of flagship stores as:

a) they carry only a single brand of product; they are never company owned; they operate with the intention of building brand image rather than solely to generate profit for the company.

b) they carry only a single brand of product; they are company owned; they operate with the intention of building brand image rather than solely to generate profit for the company.

c) they carry only a single brand of product; they are company owned; they operate with the sole intention of generating profit for the company.

d) they carry a wide range of brands including those of rival companies; they are company owned; they operate with the sole intention of generating profit for the company.

Question 3

Organic growth is defined as new store development within the existing or an integrated organizational framework. Two other terms used to describe organic growth are:

a) Self-start entry and exporting

b) Internal expansion and acquisition

c) Internal expansion and self-start entry

d) Internet growth

Question 4

In India, single brand foreign retailers can own:

a) a maximum of 51 per cent of a joint venture, with multiple brand retailers allowed to set up only wholesale or franchise operations.

b) a maximum of 49 per cent of a joint venture, with multiple brand retailers allowed to set up only wholesale or franchise operations.

c) a maximum of 51 per cent of a joint venture, with multiple brand retailers not allowed to set up wholesale or franchise operations.

d) a maximum of 25 per cent of a joint venture, with multiple brand retailers allowed to set up only wholesale or franchise operations.

Question 5

A concession, also known as 'a store within a store', is often:

a) one of the last ways an international retailer normally chooses to enter an international market as it maximizes the firm's risk and commitment in the market.

b) one of the first ways an international retailer can enter an international market while minimizing the firm's risk and commitment in the market.

c) one of the first ways an international retailer can enter an international market while maximizing the firm's risk and commitment in the market.

d) one of the first ways an international retailer can enter an international market while maximizing the firm's risk and minimizing commitment in the market.

Oxford University Press, Online Resource Centre, Chapter 11.

Chapter 11

Instructions

Question 1

Question 2

Question 3

Question 4

Question 5