Oxford University Press | Online Resource Centre

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Which of these strategic options describes retailers' usual route to international expansion?

a) The business maintains its present product lines and expand into new markets in which it is not currently operating.

b) The business penetrates the market in which it already operates to a great extent.

c) The business expands into new product areas in the same market in which it already operates.

d) The business expands into new product areas and expands into new markets in which it is not currently operating.

Question 2

What is retail saturation?

a) Saturation is when a retailer reaches a point of national development where further growth will provide only limited benefits. At this stage, the geographical market will be covered and market share will be relatively high compared with other operators.

b) Saturation is when a retailer reaches a point of national development where considerable growth opportunities still exist. At this stage, the geographical market will not be covered and market share will be relatively low compared with other operators.

c) Saturation is when a retailer reaches a point of development where considerable growth opportunities still exist; although, market share will be relatively high compared with other operators.

d) Saturation is when a retailer is the largest retailer in the domestic market.

Question 3

Which of these factors would you describe as a push factor?

a) Low operating costs in international markets

b) Good economic conditions in the domestic market

c) Good economic conditions in international markets

d) Restrictive regulatory environment in the domestic market

Question 4

Which of these factors would you describe as a pull factor?

a) Hostile competitive environment in the domestic market

b) Depressed share prices in international markets

c) High concentration levels in the domestic market

d) Saturation in the domestic market

Question 5

Alexander (1995) suggests that retailers at the moment of internationalisation occupy one of four positions. Which of the four lists is correct?

a) Autochthonic, pulled, pushed, expansive

b) Domestic, reactive, proactive, expansive

c) Automatic, reactive, proactive, proximate

d) Autochthonic, reactive, proactive, expansive

Oxford University Press, Online Resource Centre, Chapter 09.

Chapter 09

Instructions

Question 1

Question 2

Question 3

Question 4

Question 5