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Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Which of these statements is correct?

a) A high number of inhabitants per retail outlet suggests a market with a undeveloped retail structure.

b) A low number of inhabitants per retail outlet suggests a market with a developed retail structure.

c) A high number of inhabitants per retail outlet suggests a market with a developed retail structure.

d) A high number of inhabitants per retail outlet suggests a market with a retail structure that lacks modern retail operations.

Question 2

Concentration calculations measure:

a) the number of outlets one retailer has in a market.

b) the number of retail businesses in a market.

c) the share of a market held by one retailer or a group of retail enterprises.

d) the number of consumers per retail outlet.

Question 3

Which of these statements is correct?

a) As enterprise density decreases, so the ratio of non-food to food retail outlets rises.

b) As enterprise density increases, so the ratio of non-food to food retail outlets rises.

c) As enterprise density decreases, so the ratio of non-food to food retail outlets decreases.

d) As enterprise density increases, so the ratio of non-food to food retail outlets decreases.

Question 4

Which of these statements is correct?

a) Innovation will tend to flow to markets that are more advanced than the market that provides the innovation.

b) Innovation will tend to flow to markets that are less advanced than the market that provides the innovation.

c) Innovation will tend to originate in markets that are less advanced markets.

d) Innovation will tend to originate in markets that are heavily regulated.

Question 5

Emerging markets today are attractive to large retail enterprises from highly developed markets because:

a) they provide risk free investment opportunities.

b) they provide new sources of innovative retailing practices.

c) they promise opportunities for international retailers' to experiment with new retail formats before transferring the concept to the domestic market.

d) they promise to sustain the international retailers' levels and rate of growth.

Oxford University Press, Online Resource Centre, Chapter 08.

Chapter 08

Instructions

Question 1

Question 2

Question 3

Question 4

Question 5