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Question 1

Which of the following does modern retailing support?

a) A rural environment

b) An urbanized environment

c) Markets with low levels of urbanization

d) Neither urban or rural

Question 2

In developed markets you would expect to find:

a) the population under 15 years representing a large percentage of those aged 60 years or over.

b) the population under 15 years representing a small percentage of those aged 60 years or over.

c) the population under 15 years representing the same percentage of those aged 60 years or over.

d) the population under 15 years representing a very large percentage of those aged 60 years or over.

Question 3

Compared with markets in Southern Europe, household sizes in markets in North West Europe are?

a) Small and the number of rooms per person is higher

b) Large and the number of rooms per person is higher

c) Large and the number of rooms per person is lower

d) Small and the number of rooms per person is lower

Question 4

According to Hofstede (1983) culture is:

a) 'that part of our conditioning that we share with other members of our nation with members of groups like ours in other nations.'

b) 'that part of our conditioning that we share with other members of our nation, region, or group and with members of other nations, regions, or groups.'

c) 'that part of our conditioning that we share with other members of our group but not with members of other groups.'

d) 'that part of our conditioning that we share with other members of our nation, region, or group but not with members of other nations, regions, or groups.'

Question 5

What were the four general approaches to social interaction that emerged from Hofstede's research?

a) Village market, family, social circle and well-oiled machine

b) Village community, family, pyramid and well-oiled machine

c) Village market, family, pyramid and well-oiled machine

d) Village market, family, pyramid and dysfunctional machine

Oxford University Press, Online Resource Centre, Chapter 07.

Chapter 07

Instructions

Question 1

Question 2

Question 3

Question 4

Question 5