Oxford University Press | Online Resource Centre

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Question 1

The global political structure may be considered on how many levels:

a) Two

b) Three

c) Four

d) Five

Question 2

Recent research by Myers and Alexander (2007) has suggested that the emergence of a European retail structure is based around which EU markets?

a) France and Germany

b) France and Italy

c) Germany and Italy

d) The Netherlands and the UK

Question 3

NAFTA stands for:

a) North American Free Trade Area

b) North American Free Tariff Area

c) North American Free Trade Association

d) New American Free Trade Area

Question 4

On the basis of current population projections, if international retailers were to limit themselves to those markets that they primarily targeted in the fifty years 1950-2000, in the following fifty years 2000-50; would they be serving?

a) A moderately increasing proportion of the world population

b) Roughly the same proportion of the world population

c) A declining proportion of the world population

d) A rapidly expanding proportion of the world population

Question 5

Which of these statements is correct?

a) In markets where there is a high GDP per capita figure, service industries make a far less significant contribution to GDP calculations than in markets with a low GDP per capita figure.

b) In markets where there is a low GDP per capita figure, service industries make a far more significant contribution to GDP calculations than in markets with a high GDP per capita figure.

c) In markets where there is a high GDP per capita figure, service industries make a far more significant contribution to GDP calculations than in markets with a low GDP per capita figure.

d) In markets where there is a high GDP per capita figure, service industries tend to make either a high of low contribution to GDP calculations depending on the geographical size of the market.

Oxford University Press, Online Resource Centre, Chapter 06.

Chapter 06

Instructions

Question 1

Question 2

Question 3

Question 4

Question 5