Oxford University Press | Online Resource Centre

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

The Q ratio shows the relationship between capitalization and asset value. Therefore, if a company scores above one or, to express it another way, parity, it has managed to:

a) generate intangible value such as brand value, which means the retailer is worth, or capitalization is considered to be, more than its simple stock of tangible assets.

b) generate tangible value such as brand value, which means the retailer is worth, or capitalization is considered to be, more than its simple stock of tangible assets.

c) generate intangible value which means that the retailer is worth more than the stock of its intangible assets.

d) generate intangible value which means that the retailer is worth less than the stock of its intangible assets.

Question 2

Toys R Us and Ikea are examples of which of the following?

a) Department store

b) Variety store

c) Category killer

d) Supermarket

Question 3

Walmart operates four formats. These are:

a) Walmart discount stores, Walmart department stores, Walmart neighbourhood markets and Sam's Club

b) Walmart variety stores, Walmart supercentres, Walmart neighbourhood markets and Sam's Club

c) Walmart discount stores, Walmart supercentres, Walmart neighbourhood markets and Sam's Club

d) Walmart discount stores, Walmart supercentres, Walmart neighbourhood markets and Tom's Club

Question 4

International food retailing is essentially a phenomenon that has emerged from:

a) The US market

b) European markets

c) South America

d) Asia

Question 5

As we move in to the future, big box retailers will be better placed to compete in:

a) emerging markets and depend on their brand strength as they compete head on with other retailers in their shared retail environment.

b) more developed markets and depend on their brand strength as they compete head on with other retailers in their shared retail environment.

c) emerging markets and depend on distribution efficiencies and location to ensure primary market impact.

d) only developed markets and depend on their brand strength as they compete head on with other retailers in their shared retail environment.

Oxford University Press, Online Resource Centre, Chapter 04.

Chapter 04

Instructions

Question 1

Question 2

Question 3

Question 4

Question 5