Oxford University Press | Online Resource Centre

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

How many categories of international retailers did Hollander (1970) suggest?

a) Four

b) Five

c) Six

d) Seven

Question 2

Treadgold observed (1988) that:

a) high cost entry strategies allow retailers to retain high control over their non-domestic operation while low cost entry strategies will demand the loss of some control.

b) low cost entry strategies allow retailers to retain high control over their non-domestic operation while high cost entry strategies will demand the loss of some control.

c) high cost entry strategies allow retailers to retain a medium level of control over their non-domestic operation while low cost entry strategies will demand the loss of all control.

d) high cost entry strategies allow retailers to retain low control over their non-domestic operation while low cost entry strategies will allow the retention of high control.

Question 3

What were the three fundamental strategies identified by Salmon and Tordjman (1989)?

a) Global, multinational, and transnational

b) Global, multinational, and investment

c) Global, proximate, and multinational

d) Acquired, global and multinational

Question 4

Simpson and Thorpe's (1995) PLIN model referred to four factors. What were they?

a) Product, Lifestyle, Image, and Niche

b) Product, Language, Internationalization, and Niche

c) Product, Language, Internalization, and Niche

d) Product, Language, Image, and Niche

Question 5

What are the five factors identified by Vida, Reardon, and Fairhurst (2000) that they suggest act as determinants of international retail involvement?

a) Competitive advantages, international knowledge, experience in the domestic market, management attitudes, retailer size

b) Competitive advantages, internal knowledge, international experience, management attitudes, retailer size

c) Competitive advantages, international knowledge, international experience, marketing attitudes, retailer size

d) Competitive advantages, international knowledge, international experience, management attitudes, retailer size

Oxford University Press, Online Resource Centre, Chapter 03.

Chapter 03

Instructions

Question 1

Question 2

Question 3

Question 4

Question 5