« Home

Home » Business & Economics » Business » Alexander & Doherty: International Retailing » Student resources » Web exercises » Chapter 15

Alexander & Doherty: International Retailing

Chapter 15

Identify those international retailers that operate in the north African markets of Tunisia, Algeria, Morocco and Egypt. What factors would lead retailers to enter these markets as opposed to other African markets? Your answer should include an assessment of African markets using such factors as political stability, economic development, social conditions, culture, and other retailers active in the market.