Alexander & Doherty: International Retailing
Chapter 06
Using the online resources available to you; assess the degree to which governments in developing countries restrict the arrival of international retailers in order to protect smaller indigenous retailers?
Using the online resources available to you, including such internet sites as that of the United Nations; assess the relative attractiveness of ten markets in Africa, five of which must come from sub-Saharan Africa.
(a) Identify the most important indicators that affect your decisions.
(b) Identify the most and least attractive markets.


