Alexander & Doherty: International Retailing
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- Chapter 01
- The Internationalization Process
- Chapter 02
- Internationalization Theory
- Chapter 03
- Retail Internationalization Theory
- Chapter 04
- International Retailers
- Chapter 05
- Expansion Patterns
- Chapter 06
- Regulation and Economy
- Chapter 07
- Society and Culture
- Chapter 08
- Retail Structure
- Chapter 09
- Reasons for Internationalization
- Chapter 10
- Market Selection
- Chapter 11
- Market Entry Methods
- Chapter 12
- Supply Chain Management
- Chapter 13
- Marketing and Brand Management
- Chapter 14
- International Retail Divestment
- Chapter 15
- Conclusion and Future Trends
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