Alexander & Doherty: International Retailing
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Find out more, buy the book directly from the website, or order a free inspection copy if you are a lecturer, all from the OUP catalogue
Sample Content
Chapter 01: The Internationalization Process
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Please note that the material here is taken from uncorrected proofs.
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Student resources
- Web exercises A set of useful web exercises to help you improve your knowledge of the international retailing environment
- Glossary Browse the complete list of key words and definitions taken from the book
- Multiple choice questions Test yourself on each chapter of the textbook and receive immediate feedback
- Wiki activity Based on the work of Treadgold, suggest where retailers fit into this matrix. Upload and compare your responses in this fun, interactive exercise
- Revision questions Sample questions to test your understanding
- Web links A selection of useful links for further research
Lecturer resources
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- Seminar and discussion questions For encouraging critical thinking and class debate
- Exam questions Additional questions to set your students for revision purposes
- Lecturers' guidance notes A useful reference, containing key points from each chapter to assist with your teaching
- PowerPoint slides A set of customisable PowerPoint slides for use in lecture presentations


