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Bryman: Social Research Methods: 3e
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Bryman: Social Research Methods: 3e

Chapter 08

Instructions

Choose your answers from a-d by clicking the radio button next to each choice and then press 'Submit' to get your score.

Question 1

Why is it important for structured interviews to follow a standardized procedure?

a) To increase validity, as the interview can be adapted for each respondent

b) To increase reliability, because all respondents receive the same interview stimulus

c) To allow for an in-depth exploration of the topic

d) To make it easier for untrained interviewers to carry out complex surveys

Question 2

Standardizing the interview schedule can reduce interviewer variation in terms of:

a) The way in which questions are phrased by the interviewer

b) The order in which questions are asked

c) The procedures used to code and analyse survey data

d) All of the above

Question 3

Closed ended questions are those that:

a) Have a fixed range of possible answers

b) Prevent respondents from allocating themselves to a category

c) Encourage detailed, elaborate responses

d) Relate to the basic demographic characteristics of respondents

Question 4

Which of the following is not a disadvantage of telephone interviewing?

a) Researchers do not have to spend so much time and money on travelling

b) Some people in the target population may not own a telephone

c) It can be difficult to build rapport over the telephone

d) Interviewers cannot use visual cues such as show cards

Question 5

The acronym "CATI" stands for:

a) Camera-activated telescopic interviewing

b) Computer-assisted telephone interviewing

c) Corrective anti-terrorist interviewing

d) Critical analysis of telepathic interviewing

Question 6

Which of the following might you include in an introductory letter to respondents?

a) An explanation of who you are and who is funding your research

b) An overview of what the research is about and how the data will be collected

c) A statement of their ethical rights to anonymity, confidentiality, etc.

d) All of the above

Question 7

A filter question is one that:

a) Ensures that all respondents are asked every question on the schedule and in the same order

b) Leaves a space for respondents to write long and detailed answers

c) Helps the interviewer to avoid asking irrelevant questions by directing them elsewhere on the schedule

d) Allows supervisors to distinguish between good and bad interviewers

Question 8

Which of the following is not advised when planning the question order of a structured interview?

a) Be wary of asking an earlier question that alters the salience of later questions

b) Expect some variation in the order in which questions are asked

c) Leave questions about sensitive or embarrassing issues until later in the interview

d) Group the questions into logically organised sections

Question 9

A show card is:

a) One that prevents respondents from expressing their opinions about a statement

b) One that encourages explicit discussion of sensitive or personal information

c) One that prompts respondents to choose from a range of possible answers

d) One that researchers must present when they compete at pony club events

Question 10

The response set of "acquiescence" can be a problem in that:

a) Some people consistently agree or disagree with a set of questions or items

b) Respondents tend to give answers that they think are socially desirable

c) The structured interview is so conducive to reciprocity that male respondents find it hard to stop talking

d) Researchers who wear very strong perfume will distract their respondents

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Oxford University Press, Online Resource Centre, Chapter 08.