Blois: The Oxford Textbook of Marketing
Lecturer Resources
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Instructor's Manual
Comprehensive teaching resources to accompany each chapter of the main textbook -
Powerpoint Slides
Slides in PowerPoint format to form the basis of your lectures
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About the book
Find out more, buy the book directly from the website, or order a free inspection copy if you are a lecturer, all from the OUP catalogue
Sample Content
Chapter 01: Introduction: What is Marketing About? by Keith Blois
Chapter 10: Pricing by Els Gijsbrechts and Katia Campo
Please note that the material here is taken from uncorrected proofs.
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