Economics and Business
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Microeconomics
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Frank A. Cowell, Professor of Economics The London School of
Economics
(Paper
)Microeconomics develops core microeconomic principles to a high level using a clear and carefully constructed learning framework.
(Read more) |
Strategic Marketing
Douglas West, Professor of Marketing, Birmingham Business School,
John Ford, Professor of Marketing and International Business, Old
Dominion University and Essam Ibrahim, Lecturer in Marketing, University
of Strathclyde
(Paper
)Suitable for both undergraduate and postgraduate marketing students, Strategic Marketing examines the key aspects of traditional marketing strategy topics and presents an assessment and synthesis of recent thinking.
(Read more) |  |
Marketing Communication
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Edited by Allan J. Kimmel, Professor of Marketing, ESCP-EAP, European
School of Management, Paris
(Paper
)Marketing Communication: New Approaches, Technologies, and Styles brings together leading authorities from both academia and the marketing industry to provide a comprehensive overview and analysis of the rapidly changing world of marketing communication in the 21st Century.
(Read more) |
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